This is a project created at the design agency "Bästa Kompisar".
Client: Eva's
Type of company: Food manufacturing company
My responsibilities: Website design, digital brand identity, graphic manual. Amanda Asplund, art director, collaborated on the visual design. Other project team members: digital project manager, and creative director.
Final deliverables: High-fidelity mockups, graphic manual
The client
Eva's is a company that sells traditional Swedish home-cooked food, sold in various grocery stores as frozen meals. At first, it was the Swedish traditional dish "kroppkakor" that was the main product, which later expanded to other dishes within Swedish traditional cooking. The main characteristics of Eva's brand are security, warmth, and familiarity.
The project
The client brief started with a new logo and packaging design for the meals, designed by the Art Director of BK Design Agency. The brief later expanded to creating a new visual identity design for Eva's brand, separated from the packaging design, yet familiar. My responsibility was to create the new brand identity design, optimized for application on a digital product, as well as the website UI design and a graphic manual. My role also included to implement the design with the use of CMS.
The process
The brand identity process began with a close dialogue with the client to find out more about the brand vision. I then conducted market research and a thorough competitor analysis, which was followed by an ideation stage, where I tested different design proposals and their application in different channels. After receiving feedback from the team, we selected three of the proposals that worked best from a holistic perspective and summarized them in three documents, which were presented to the client (see documents below). Once the client chose the direction (version 1), the brand identity was further developed, and work continued on the UI design based on the new brand identity. Lastly, the graphic manual was finalized for both digital and print use.
The final brand identity design and website
